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Phnom Penh, Cambodia
AQUACRYSTAL AQUARIUM CENTER
April 2022
AquaCrystal is an aquarium center purposely innovated to illuminate aesthetic designs and education desire for tropical rainforest aquarium lovers. We do not only focus on decorating creative fish tanks, but also expand the meaning of aquarium to a much larger audience with premium quality aquascape.
Until now, the majority of people who fully understand aquarium care are very limited. Hence, the lack of understanding and mis-interaction could consequently cause severe damages and put marine lives in danger. We are here to tackle issues including dirty and toxic fish tanks, lack of education from local retail stores, tanks budget, and competitions.
In addition to this, we want to improve the livelihood of the aquarium by allowing each owner to protect and take care of them in the right direction, which is a part of a perfectly balanced ecosystem, and gain knowledge of the natural cycle species in the aquarium. AquaCrystal customers segment is based mainly on wealthy consumers that love fish genuinely and who are looking to set up an aquarium in their house. Besides dealing with aquarium tanks, we provide it as an educational and impactful center.
AquaCrystal is a place where people who love fish come to learn and explore the importance and many more. Our project goal is to eliminate the confusion that many owners still have because of the lack of education that local retail stores fail to provide. We want to enhance our consumers’ understanding and contribute to the community openly. We’re also planning to create a contest where all aquarium lovers can come to compete and show off what they got.
Mood board

Concept






Project plan










